Leveraging Social Media for Employee Engagement: A Modern Approach to Workplace Culture by Edrian Blasquino

Sometimes, you wish there was a way to make your coworkers feel like they are on the same team. Social media minimises gaps between people who meet but have no time in the day or chance to interact with each other beyond the mundane “Hi, hello” in the corridor.

In this article, you will learn how it is possible to help employees communicate more with one another by creating company pages on social networks such as Facebook, Twitter, and Instagram.

Why is Employee Engagement Important?

Aligning employee engagement with business goals is a big driver of organisational success. When colleagues develop feelings of togetherness, it results in positive business outcomes. Happiness produces work efficiency, and employees perform best when they are happy.

After an employee feels engaged, she or he tends to support a firm's success. They work harder to perform and innovate to do their best job, which can assist the business in expanding!

How Can Social Media Help?

Why social media, you might ask? It's simple. That is where the people are: in social networks. It is the place where they interact and transact. Social media can function as a means of communication to enhance team cohesiveness and members’ identification with the team.

It abolishes different classes and gives the chance to talk to everyone, at least in a hypothetical way. Let's explore its effectiveness:

Building a Community

One notable benefit of social media is its ability to build community. Platforms like Facebook Workplace, Yammer, or even WhatsApp can help create an environment based on employees’ friendly interactions rather than their business functions.

They can pass information, congratulate, complain about something, or talk about a hobby. This creates a sense of community, which may result in better relations, high morale, and a bumper workplace environment.

Encouraging Open Communication

Social media platforms afford structures of openness/transparency. They offer an environment that enables employees to express themselves with ideas, opinions, and suggestions and freely give criticism. This openness can enhance inventions and creativity because employees are encouraged to present their ideas and opinions.

Recognising and Celebrating Achievements

Social media can promote people’s accomplishments, whether small or large. Recognition for a job well done for accomplishing a team goal will increase motivation with public appreciation. It will make employees understand that their work is significant and acknowledged.

Facilitating Learning and Development

Social networks can also be an effective means of education. LinkedIn or even internal blogs within a company can be used to disseminate information and training material. People can participate in discussions, make inquiries, and offer useful information, creating a culture of regular learning.

Encouraging Employee Advocacy

Social media can turn employees into brand ambassadors. Therefore, happy employees naturally post positive workplace experiences on their personal Facebook walls. This not only creates a very positive image of the company, but it's also a way of attracting talent interested in working with it.

Setting up Social Media for Your Company

Now that we've explored the benefits, let's talk about implementation. Here are a few tips for how organisations effectively leverage social media for employee engagement:

Choose the Right Social Networks

The first step is choosing which social networks will work best. Look at what most of your employees already use in their personal lives. Facebook, Twitter, and Instagram are popular options. Then, one staff member can set up official company pages or profiles.

Next, decide who will manage the pages. Give one or two employees the job of posting new updates each week. Ensure they get help from others by asking coworkers to share news or photos from their departments. Give people a way to send this content to your social media managers easily.

Promoting Your Company’s Social Media

Once set up, you need people to start using the pages! Ask all employees to "like" or "follow" your new profiles. Have managers explain during meetings how social media can help everyone feel more connected as a team. Offer small rewards like prizes in a drawing for employees who share or comment the most during the first month. Promoting it will get people interested in checking in often.

Using Social Media to Engage Employees

Now is the time to use your new company's social media for fun employee engagement! Introduce new hires by posting photos and short bios. Ask questions to start conversations, like "What project are you most proud of this quarter?"

Recognise coworkers publicly for milestones and achievements. Share company news and let people discuss non-work topics like favorite sports teams or TV shows. The more personal it gets, the closer employees will feel!

Measuring Success and Keeping Momentum

After a few months, look at how many employees follow your social media pages. Are people posting and commenting regularly? Survey coworkers to see if they feel more connected to their colleagues because of it. Track how engagement affects other important numbers like employee satisfaction and retention.

Keep content fresh with new ideas. Try contests, polls, live video Q&As with managers, and more to boost ongoing participation.

Conclusion

Social Media Platforms are not only a means of advertising or media for conveying information. They are used as an effective tool for engaging the employees. Social media can revolutionize the organizational culture through community building, open communication, reward recognition and learning, work-life balance, and advocating. Therefore, why not give it a try?

About the author

Edrian Blasquino is a dedicated college instructor and licensed professional teacher, committed to inspiring and empowering students through innovative techniques and real-world applications to make education relevant and impactful. With a focus on fostering critical thinking and creativity, he strives to create an engaging and inclusive learning environment, continuously adapting his teaching strategies to meet the needs of diverse learners.

Resilience for reinvention and change

Keywords

Resilience - Change – Growth – Reinvention – Mental Health – Social Media

In this episode of Resilience Unravelled Nina Sossamon-Pogue, shares her diverse career journey, from being part of the USA gymnastics team to a being a news anchor and Emmy award winning journalist. Nina discusses the importance of change, resilience, and adaptability for personal growth and innovation, with a focus on embracing novelty and maintaining a positive outlook. She also talks about the challenges women face in the US, strategies for managing mental health and social media in the face of criticism, and the implications of social media on public discourse and personal privacy.

Main topics

• Why we resist change but need to embrace it for personal and professional growth

• Reinvention and its significance in our lives

• How setbacks or changes can prompt a recalculation of route to something new

• The challenges women face in the US in relation to societal expectations and the role of media

• Managing mental health and social media in the face of bullying and negative comments

• The implications of social media on public discourse and personal privacy.

• Learning from past mistakes and focusing on strengths.

 Action items

You can find out more about Nina at https://www.ninasossamonpogue.com/ or through LinkedIn, Facebook or Instagram 

 You can listen to the podcast in full and find out further information here. Our upcoming guest list is also available along with our previous blogs.
Find out more about our innovative Resilience and Burnout solutions.   

Social media and the rise of toxic positivity.

During the pandemic many people found that maintaining a positive outlook helped them to cope. However, positivity can be a two-edged sword and, whilst it’s generally good for our mental health, unrelenting optimism or ‘toxic positivity’ can make us feel a whole lot worse.

The phrase ‘toxic positivity’ refers to the excessive and unhealthy promotion of positive thinking and the denial, invalidation, or suppression of negative emotions or experiences. It occurs when people are encouraged to always maintain a positive attitude, even in the face of genuine challenges, difficulties, or hardships. No matter how bad a situation looks, positivity needs to be maintained and anything that triggers a negative emotion must be rejected.

This pressure to always maintain a positive attitude can be exacerbated by social media platforms where people showcase their accomplishments, happy moments, and positive experiences. A constant stream of curated content can create unrealistic expectations and make others feel inadequate or flawed if their lives don't match up. Seeing other people’s seemingly perfect lives can create a sense of pressure to portray oneself in the same way and lead to feelings of inadequacy and anxiety. As content users share will favour positive experiences and achievements, the illusion that everyone's lives are consistently positive and perfect further reinforces toxic positivity.

Because social media platforms thrive on likes, comments, and shares, users may seek validation and approval through positive feedback and engagement resulting in a tendency to focus on presenting a positive image to garner more attention and affirmation. This further perpetuaties toxic positivity and encourages the dismissal or invalidation of negative emotions. People may feel pressured to quickly move past challenges or hardships, suppressing their true feelings in favour of maintaining a positive image which can lead to a lack of emotional authenticity and hinder genuine connection and support.

It is important to remember that social media itself is not inherently toxic or negative. It can be a powerful tool for connecting, sharing experiences, and spreading positivity. However, the way in which it is used and the behaviours it can encourage may contribute to the perpetuation of toxic positivity, so it is essential people are mindful of these influences and cultivate a healthy balance between sharing positivity and acknowledging the full range of human emotions and experiences.

Whilst negative emotions are seen as a failure or weakness and are unpleasant and hard to deal with, they are important and need to be dealt with openly and honestly and although it’s undeniably a good thing to look on the bright side and be grateful for what we have, it’s also important to acknowledge and listen to our emotions – even when they’re not as pleasant.