His looks at how we remember visual information, how we notice and what we do not notice in the world around us. Dan is intrigued by Change Blindness, the tendency not to notice changes from one moment to the next, especially when we are focusing on doing something else.
Dan discusses the reliability of our human memories and all the detail that we don’t take in around us. The big danger is that we trust that our memory is accurate.
Focus is fascinating. We don’t want to be able to always notice the ‘gorilla in the room’. If we notice the gorilla we are not able to focus.
Dan also shares how we can train our brain to have greater focus, and looks at the evidence around the claims of Brain Training games and mindfulness.
Get in touch or find out more about Dan at www.dansimons.com
Watch his world renown video that went viral http://www.theinvisiblegorilla.com/gorilla_experiment.html