The latest episode in our Resilience Unravelled podcast series has now been released, Resilience Unravelled – The importance of authenticity.
In this podcast episode, Dr. Russell Thackeray talks to Andy Taylor Whyte, an award winning presenter and multi-million pound charity fundraiser. Andy is also founder of The Inspiration Bureau, a presentation and fundraising consultancy that provides specialist advice to businesses, individuals, charities and events, to help them reshape and present their proposition presentations and pitches in a personal, motivating and dynamic way.
Andy’s career started in the Royal Navy and after 16 years he left to move to the RNLI, initially in an operational role before moving into their fundraising team. He has since worked as a consultant with many businesses and charities, helping to inform and inspire their vision. In recent years, he has helped to establish a £100m transformational appeal for the MS Society, a £1b campaign for the Alzheimer’s Society as well as major appeals for the Cornwall Air Ambulance, NHS Trusts, Dementia Support and a £1m gala dinner for The Royal Marines Charity.
In this podcast Andy talks about different aspects of his life and career, and the role that authenticity plays in successful fundraising and presentations. Andy feels that the skills needed to launch fundraising campaigns and events are very similar to those needed to get personal and corporate propositions accepted and that authenticity is key to achieving the aims of both. Whatever the environment, when we are authentic our message comes across in a really powerful way. When we listen to someone’s story, hear their background and how they have dealt with their issues, the more honest and authentic it is the more it resonates with us however, in order for people to see behind the persona, you have to give something of yourself to build trust and rapport. If someone is comfortable to show their vulnerability, we can relate to them even further as we all face different battles at different times and can learn from other people’s experiences.
Andy also feels that where and how to tell your story is important. You have to be yourself but also be sensitive to others in managing your own personal story. If a story is told well the audience starts to give something back. People buy into the sense of truth if they see a real person with a story that is emotional and engaging rather than being given facts and figures. Being authentic and truthful is essential because if a story is told in a way that is seen as cynical, people will see through it and realise the story is being spun and they are being sold to. This is just as true in the corporate world as the charity sector.
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