Aziz Musa - Resilience, Vision and Innovation

Aziz Musa, is a transformative leader in the digital marketing realm with a story that's as compelling as it is informative. Aziz's journey is nothing short of remarkable. As the youngest public company CEO in the UK, he had already made significant strides in the corporate world. However, it was his venture into Sudan in 2017 that sets him apart. Amidst a backdrop of political unrest and war, Aziz founded Cush.Digital with the vision of building a digital economy. As challenges mounted, he relocated to Egypt, ensuring not only the survival but the thriving success of Cush.Digital as one of North Africa's premier digital marketing agencies.

Aziz's impact extends beyond business success though. In a bid to transform Sudan's digital landscape, he trained over 4,000 individuals in digital marketing, entirely pro bono, leading to the birth of hundreds of startups and laying the foundation for Sudan's digital economy.

In this podcast:

  • The importance of making deliberate decisions and having a higher purpose when facing adversity.

  • Planning ahead and being proactive in managing anxiety and building resilience.

  • Creating a social enterprise alongside a business

  • The 10th Man Experiment

  • Why we need backup plans and to be prepared for changing scenarios.

  • The importance of having a plan to manage anxiety and build resilience.

  • The process of using logic and expertise to determine the real threats

 You can find follow Aziz on LinkedIn or find out more about Cush Digital at www.cush.digital

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